Wise SEO Strategies for Bloggers

By | October 21, 2014

With millions of blogs online, setting yours apart from the pack can be a challenge. Blogging has certainly peaked, but it is not in the past. You can employ wise search engine optimization (SEO) strategies today to help your blog stand out in a crowded field.

Content is king. Google no longer exports to PageRank, but how well your site performs elsewhere, such as in the search engine results pages (SERPs), depends largely on your content. When you write great content, it is more likely to be shared, referenced or otherwise considered by others. Google and the other search engines look for certain social signals to gauge an article popularity. If your article is being tweeted, shared on Facebook and receives other social media attention, then you are on the right track. Always endeavor to write helpful articles of at least 500 words in length. Do not be sloppy with your work — put your effort into producing rock solid content and your blog will succeed. Cut corners and you might as well hang it up.

Know your keywords. What words or phrases are important to your blog? You need to know the keywords that people search for when they use the Internet. You may know some of the important words, but do you also know the related words? For instance, if you run a recipe site, your may rank well for chocolate cake. You just as easily could miss out on customers who are looking for something more specific such as “triple chocolate fudge cake†or “creme de menthe cake.†Not to be forgotten are “black Russian cake†or “Mississippi mud cake.†You need to find out what words are useful and weave these into your articles. Use Google’s Keyword Search Tool

Keywords by the number. Be careful when using keywords in any article. If you use them too often, the search engines may interpret that as spamming. Common words such as “that,†“an†and “is†are not counted. Keywords, including phrases are. It is a good practice to use a particular word or phrase no more than once per every 100 words. That means in a 500-word article, you’d make mention of the word no more than five times. That doesn’t preclude you from using variations on the word, however.

Just tag it. You should be familiar with HTML tagging and what it means to your blog. Most blogging platforms, fortunately, make adding tags easy. The guidelines are there and the markup is as easy as identifying what you want to tag. Easy to overlook are photographs. Here, you have an opportunity to include an “alt†tag for describing the destination of the link. Images already supported by a text description within the main text can make use of a summary “alt†tag advises LocalSEOCompanies.com.

Take it to the movies. Be careful about using video content on your site. Flash, once popular, is largely frowned upon. Movies can be useful, but they may slow down your blog. If you do use video, test it to ensure that it loads quickly. Google recommends that you add schema video markup to help get your page with embedded video to rank within the SERPs. Matt Cutts published a video in support of this effort in Nov. 2013.

Better Blogging

Will your efforts yield excellent results? Yes, they should. Even so, you need to be vigilant about your blog, ensuring that its up time is excellent, that links to bad neighborhoods are removed and that you never engage in practices that are considered deceptive.

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