Using MailChimp To Send A Perfect Business Email

By | January 22, 2014

Using MailChimp To Send A Perfect Business Email

Success in any business has a lot to do with the relationship they build with customers. That’s the reason why newsletter printing is still a popular technique to keep everyone informed of the latest updates.

Technology allows companies to reach their customers via email, which we may consider more informal, but it has some tricks of its own. Here’s what to consider when designing your next email campaign and how to use MailChimp to your advantage:

1. What’s the point?

There has to be a purpose and a clear point of interest for your readers, otherwise they’ll start deleting every email from you without even reading it. Think of regular mail, normally you get a brochure and put it away, unless there’s something that catches your attention like a custom envelope. Use the subject line to captivate your readers.

2. Who are you targeting?

MailChimp is an email designer and manager that helps any business communicate more effectively with its customers. Basically, it lets you create lists of subscribers and segment them by groups, by demographics or interest topics. This is really useful to avoid sending information to your entire database and having half of them consider it spam or pointless.

3. What are you saying?

Make yourself clear, technical terminology might be your everyday conversation in the office, but your customers don’t necessarily know it. Proof read your email before sending it out to make sure you’ll reach as many people as you can.

4. What to do next?

Give your readers a call to action. After they read your email they have to feel motivated to take any kind of action. Whether it is purchasing a product or joining a club, there has to be an instruction by the end of your email. Make it easy for them to keep up with your business activities.

5. Signed, sealed, delivered… done?

Not quite, use MailChimp to get your revenue reports and see exactly what the email campaign effect was. You can also integrate those reports with Google Analytics to make it more relevant to what your target audience is looking for.

Remember that smartphones allow your customers to read emails at anytime and anyplace, It has to be interesting enough to make your readers interrupt their routines.

Are you ready for your next email campaign?

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